Get to know us
The core of our company has seasoned professionals who are passionate about guiding startups at every stage of their growth.
Each with over 15 years of experience, we are well versed in handling complex projects in London, and combine that expertise with a collaborative approach to deliver exceptional support.
Our mission
To provide startups and SMEs with expert, cost-effective HR leadership and specialist IP legal services that protect their people and innovations, ensure compliance, and empower confident growth and fundraising. We partner closely with our clients to deliver practical solutions, accessible funding guidance, and ongoing support that builds lasting trust and business resilience.
Our vision
To be the trusted partner for startups and SMEs across the UK and beyond, recognised for delivering integrated HR and IP expertise with nearshore efficiency and global reach-helping businesses build strong teams, safeguard their intellectual property, and achieve sustainable growth in a competitive market.
Our Team
Driven by a passion for startup success, our team combines HR Director leadership with specialist IP legal services to deliver unparalleled value.
Alison Vucetic MCIPD
Founder / HR DirectoR


James Watson, Senior Counsel
Legal Partner
Based in Croatia
Based in London, UK
© 2025. All rights reserved.